K-Beauty’s Cult Makeup Brand Hince Arrives in India via Reliance Retail’s Tira Launching exclusively across online and offline channels
Mumbai, 8th January 2026: Tira, Reliance Retail’s omnichannel beauty destination, continues to strengthen its global lineup with the exclusive India launch of South Korean makeup brand Hince. The brand is available only on Tira through its integrated online and in-store experience.
Known for its modern, minimalist aesthetic and effortless formulations, Hince celebrates individuality through makeup that enhances natural beauty rather than masking it. The brand is rooted in the philosophy of “mood-narrative makeup,” offering sensorial textures and refined shades designed for everyday self-expression.
Indian consumers can now explore Hince’s cult-favourite product range on Tira, including the Raw Glow Dewy Ball, a multi-use balm that delivers a fresh, luminous flush, and the Raw Glow Gel Tint, loved for its sheer, buildable colour and natural, dewy finish. The thoughtfully curated assortment reflects Hince’s signature approach to skin-like makeup with a contemporary Korean edge.
With this launch, Tira continues to expand its exclusive international brand lineup, bringing globally coveted beauty labels closer to Indian consumers through a seamless omnichannel experience. From discovery to delivery, beauty enthusiasts can now experience Hince’s modern Korean makeup philosophy only on Tira.
Click here to explore the brand-new K beauty brand on Tira or visit a Tira store near you. Hince will also be available on AJIO platform.
ABOUT TIRA:
Launched by Reliance Retail, Tira is India’s fastest-growing omni-channel beauty retail platform, reimagining how beauty is discovered and experienced. Seamlessly integrating digital and physical worlds, Tira offers a curated assortment of the finest global and homegrown brands - making it the ultimate destination for all things beauty. With over 20 million app downloads, Tira provides a clutter-free, intuitive interface that allows customers to explore products and access the latest in beauty trends, expert tips, and tutorials. Delivering to over 98% of India's pincodes, Tira brings beauty closer to every corner of the country.
Our retail stores nationwide are designed to offer an elevated, immersive shopping experience - powered by cutting-edge beauty tech including virtual try-on tools, advanced skin analyzers, and a proprietary “Fragrance Finder.” Expert in-store beauty advisors provide personalized consultations to help each customer meet their unique beauty needs. Tira’s flagship store at Jio World Plaza, Mumbai, spans over 6,200 sq. ft. and showcases the most prestigious global luxury brands alongside signature services available exclusively at the Tira Beauty Suite. At Tira, we celebrate beauty in its most elevated form—where every touchpoint is crafted to inspire, indulge, and transform the way customers engage with beauty.
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